The Dirty Origins Of A Beauty Icon – Vaseline’s Story of Controversy & Virality – Behind The Beauty

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In todays episode of Behind The Beauty, we dive deep into the fascinating history of Vaseline, a brand that’s been a household name for over 150 years. From its serendipitous discovery by Robert Chesebrough in the oil fields of Pennsylvania to its rise as a skincare staple and icon. Vaseline’s journey is filled with innovation, clever marketing, and even a hostile takeover.

We’ll explore how Vaseline became one of the first branded products in North America, its expansion into the beauty industry, and how it became synonymous with skincare routines worldwide. Plus, we’ll discuss the viral TikTok trend of “slugging” and how Vaseline continues to find relevancy with each new generation.

But it’s not all smooth sailing for Vaseline. We also delve into the criticisms the brand faces, from sustainability concerns to animal testing practices. Finally, we’ll highlight Vaseline’s charitable initiatives, like the Vaseline Healing Project and their efforts to improve skincare equity.

Join us as we uncover the origins, rise, and controversies surrounding Vaseline, and see why this “wonder jelly” has remained a skincare essential for so long.

**Timestamps:**
– 00:00 – Introduction
– 02:15 – Chapter 1: Origins of Vaseline
– 12:30 – Chapter 2: Beauty Marketing and Growing Popularity
– 20:45 – Chapter 3: Expanding Their Product Range & Acquisition
– 28:10 – Chapter 4: Celebrity Fans
– 33:40 – Chapter 5: Slugging
– 41:25 – Chapter 6: Criticisms of Vaseline
– 51:00 – Chapter 7: Charity Work & Future of Vaseline

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